Good Good Good is a Cape Town-based fashion brand that creates trans-seasonal garments for every body.
Founded in 2016, our garments are manufactured in our 28-year-old heritage manufacturing facility, Together MFG, in Cape Town, South Africa.
Our core product is the T-Shirt, which aligns with founder and creative director Daniel Sher's initial purpose when he started the brand in 2016: to create functional basics for people of all sizes and genders.
Since 2016, however, we have produced unique garments cut from fabrics sourced from some of South Africa's most distinguished textile mills & designers, and released new, meticulously crafted, intricate silhouettes that are as focused on longevity and utility as they are on aesthetics.
Through our own manufacturing facility, we offer Made-to-Order pieces, a process which allows us to reduce waste, and which allows our customers to make special requests in garment lengths & crops.
Daniel owes his inspiration to the 37 years that he has lived in South Africa, having been born and raised in Johannesburg and moving to Cape Town later in his life. Good Good Good is as much a community-oriented brand as Daniel is a community-oriented person, embracing collaboration with and support for local creatives and businesses in the country's cultural sphere.
This is facilitated particularly through our flagship store, Duck Duck Goose, positioned in the heart of Cape Town at 120 Bree Street, where Good Good Good acts as an anchor brand surrounded by a rotating curation of other independently-owned South African fashion and lifestyle brands.
Good Good Good, for every body.
