Good Good Good’s SS21 collection was inspired by founder Daniel Sher’s past travels around South Africa as well as the state of the world during 2020 – with a pandemic highlighting the injustices and flaws of the systems we live in. While stuck at home and unable to manufacture during level 5 of South Africa’s lockdown, Sher began designing the Hope collection. Inspired by the South African fauna and flora, he brought the South African landscapes into his two-bedroom inner-city apartment. Sher, hoping that the pandemic would not last, designed the garments to be comfortable to lounge in, durable for outdoor activities and most importantly presentable enough for social occasions.
Past travels around South Africa and Sher’s growing interest in being part of building a sustainable apparel industry within South Africa, inspired him to completely localise Good Good Good’s sourcing process for the Hope collection.Sher recognised that not only does this localised sourcing approach reduce carbon emissions, it directly feeds into creating a more financially sustainable Southern African economy. The fabrics are woven by Global Organic Textile Standard (GOTS) certified mill, Mungo, located in Plettenberg Bay, Western Cape.